It wouldnt be any wonder to say that the main reason for the increased TRPs of IPL2 is not the cricket.. not the bollywood stars.. not the players.. but the very cute, funny, highly innovative and highly creative characters Zoo Zoo framed by the Vodafone for its marketing.
Not just during the commercial brakes, even in the stadium, the people who portrayed different characters as Zoo Zoo came in those attires and attracted Audience..
It was a real blow to the viewers when they learnt that it was all not the animation but the real people themselves disguised so. The sets looked soo real which were made by Rubber as a means.
With a less budget, and a Very high Creativity and Innovation, Vodafone could really improve its marketing status. As the Main competetion to Vodafone is given by Airtel network, which is the top leading mobile network in India, its time to take the Competetive blow and work harder..
No comments:
Post a Comment